'Merchants' takes its name from Norwich's long history as a city of merchants, where knowledge, integrity and trusted trade shaped generations of business. While the marketplace has evolved, those same principles continue to guide our approach to modern auctioneering

Drawing on over a decade of specialist experience across the jewellery, watch and online auction sectors, the team behind Merchants Auctioneers presents expertly curated online auctions of fine jewellery and luxury watches to discerning collectors across the UK and internationally. Every catalogue is carefully researched and professionally presented, giving buyers the confidence to bid on exceptional pieces supported by accurate and transparent descriptions, detailed photography, and a fair and competitive buyer's premium

For sellers, we offer fair and competitive seller's commission, professional catalogue presentation and worldwide marketing, all backed by a transparent, personal service focused on achieving the strongest possible results